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BILLBOARD MAGAZINE SAYS:

Reggae artists getting back to their roots
By Patricia Meschino (Reuters/Billboard)
Friday June 13th 2008

“…The scant commercial radio airplay roots music receives presents further challenges in taking it beyond its core audience. One Jamaican act that’s using other methods of getting its music heard is six-member outfit Rootz Underground, which recently released its debut, “Movement” (Riverstone/Mystic Urchin Records). The band has concocted several cyber strategies in its pursuit of a global audience, including online distribution of the “Movement Mixtape,” the band’s collaboration with Philadelphia’s Solomonic Sound System.

“Basically we revoiced tracks from ‘Movement’ on popular riddims in dub-plate style and then built them into a mix with other dubs from popular artists,” Rootz Underground guitarist Charles Lazarus says. “We created a download link, blasted it on our Facebook, MySpace, imeem, Hi5 sites and recruited friends who run similar sites or blogs to push the download. In three days we had over 1,000 downloads, and it grows every day…”

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